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| AGE |
41 |
| SEX |
Male |
| LOCATION |
Seattle, WA |
| JOINED |
Sep 04, 2008 |
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EDOPTER RANK
269
MY INFLUENCE
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MY ACTIVE POINTS
161
MY NET WORTH
548
TRENDS I'M IN ON
TRENDS I'VE STARTED
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| FOLLOWING: |
5 |
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FOLLOWERS: |
0 |
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“So many people want more than they have because they want to be more than they are — so buying more equals being more,” says April Benson, who lives in New York City and is the author of “I Shop, Therefore I Am.”
To Benson, what's particularly troubling about the study's finding is that some people may be confusing an item's worth with their own self-worth. These folks, she worries, will always be racing toward their next purchase, always inwardly questioning: Will this make me happy? …
Sadly, it’s a fleeting kind of glee. The brain scan study showed that the brain's pleasure centers only reacted to the enjoyment of the pricey wine for a few seconds, or just a few beats longer than it took to swallow. After that, your retail joy is gone. And so is your money.
“You can never get enough of what you don’t really need,” says Benson. “And if people are looking for purchases to meet their psychological needs, it’s not too likely that the purchases can do that.”
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| OVERVIEW |
A snapshot of Luftmenschen's trend portfolio |
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